Waxing in the winter may seem counterintuitive, but it’s actually a great time for you to generate business! As an esthetician it can be discouraging when your clients are slowing down their waxing routines because less skin is being shown; but, don’t worry! We’ve put together some information about waxing in the winter that will help you convert your summer waxing regulars.
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Educating Clients on the Benefits of Waxing in the Winter
Waxing in the winter can be a very hard sell, but once you educate yourself on the benefits it’s a piece of cake!
A lot of times people neglect waxing in the winter because skin isn’t being shown as much as it is in the spring and summer months.
People see it as a time to cut back on spending money, especially during times like the holidays when money is being thrown left and right!
In reality, waxing in the winter actually ends up saving clients money. It’s important to educate clients about the hair growth cycles and how waxing in the winter affects them.
The hair growth stages are as follows: anagen, catagen, telogen, and exogen.
The most significant hair growth stage (with waxing) is anagen. During the anagen phase, hair is actively growing. Waxing hair in the anagen stage disrupts the process by pulling the hair from the root.
Waxing in the winter is important because all of the hair growth is at different stages; for example, some hair might be in the telogen stage where it’s preparing to cycle back into the starting anagen stage.
The best way to get the most effective results is to get all of the hair on the same cycle. Luckily, once waxing is done often enough this happens naturally!
Starting waxing in the winter ensures adequate time to get that hair growth cycle in check before the summer. Remind your clients that smooth skin starts in winter!
Another benefit of waxing in the winter is exfoliation.
Come wintertime, skin is often neglected on a lot of levels.
People forget to moisturize because they’re bundling up in clothes or friction from cold wind disrupts the skin’s moisture barrier. Whatever the cause, winter skin is dry and needs extra attention!
Luckily, waxing in the winter provides exfoliation through the service of waxing itself and through waxing prep. During a waxing service, the top layers of the skin are exfoliated when the strip is applied and pulled.
Exposure to the heat from waxing opens the pores and removing the hair also removes the top layer of dead skin cells.
READ: Mastering the Brazilian Wax
Best Products for Waxing in the Winter
Investing in a high quality wax kit is a great way to cover all bases when waxing in the winter. A wax kit contains everything you need to provide a service exceeding your client’s expectations.
The skin is super sensitive during the winter from the weather and just a general lack of attention. With a wax kit, you get the pre & post-care products to prep and seal the skin.
You also get a skin-friendly wax with moisturizing properties that won’t compromise the skin barrier.
Using the best products for waxing in the winter shows your clients that you care about their results. It is an essential part of securing business and trust.
How to Increase Business Through Waxing in the Winter
It’s no secret that winter months are considered the “slow season” for estheticians, especially wax-focused estheticians. People are spending more time at home, trying to save up money for holiday presents, and just embracing the baggy clothes winter vibes.
One great way to increase your business during the winter season is by offering waxing in the winter bundle deals. For example, if you normally charge $60 for a Brazilian wax you could offer a bundle deal of 3 Brazilians for $150. That way, clients are saving $10 per wax and $30 overall.
You can even take bundles a step further and make pre-booking another caveat. If we use the same deal from above, 3 waxes for $150 you can add things like 10% off any take-home products if you pre-book at the time of purchase.
Bundle deals are a great way to kill two birds with one stone because you’re ensuring future business and also helping clients establish their winter waxing routines if you center deals around pre-booking.
Getting creative with specials when it comes to waxing in the winter is a great way to increase business and raise awareness about all of the winter waxing benefits.
READ: 5 Ways to Improve Client Retention for my Waxing Business
Pre-booking for Winter Waxing
If you’re an esthetician, starting your clients on a winter waxing routine can be done easily by pre-booking! Not only does pre-booking establish a relationship with your clients, but you can also be assured that they’re sticking to a timeline.
An easy way to pre-book is by simply asking clients at the end of their appointment to book their next one. You can remind them that with the summer coming up the best way to get on the path to smooth skin is by having a set routine!
You can also offer incentives for pre-booking, like a 5% discount on their next service.
READ: Speed Waxing Guide
Final Thoughts
Encouraging your clients to wax in the winter is a good way to not only keep business going, but also help ensure that come summer they’ll achieve their smooth silky skin. Talk to your clients about how waxing in the winter regulates growth cycles and also assists with exfoliation to best sell them on the benefits. Getting creative with your business strategy and investing in the best products can help you in your waxing in the winter journey!