Professional Soft Wax

Nova's premium soft wax formula elevates the classic strip wax method to luxury status.

Born from an esthetician's vision of the perfect service experience, this innovative formula creates a seamless application process for professionals while ensuring exceptional comfort for clients. Our low-temperature, creamy, aluminum-free blend delivers the crisp, clean results that make your services stand out and keep clients coming back.

Special Offer: Enjoy 20% off soft wax bundles (6 & 12 cans), kits, and warmers.

*discount automatically applied at checkout

9 products

SALE
Soft Strip Wax (500ml)

Soft Strip Wax (500ml)
from $23.90
from $23.90
$143.40
Sold Out
Professional Soft Wax Warmer (500ml)

Professional Soft Wax Warmer (500ml)
$89.90
$89.90
Sold Out
SALE
Professional Soft Wax Kit

Professional Soft Wax Kit
from $163.08
from $163.08
$181.20
Sold Out
Save 10%
Hard & Soft Wax Kit

Hard & Soft Wax Kit
$153.11
$153.11
$170.12
Sold Out
Save 21%
Non-Woven Soft Wax Strips (200ct)

Non-Woven Soft Wax Strips (200ct)
$25.90
$25.90
$32.90
Sold Out
4.5” in Wooden Spatulas

4.5” in Wooden Spatulas
from $5.90
from $5.90
Sold Out
6” in Wooden Spatulas

6” in Wooden Spatulas
from $5.90
from $5.90
Sold Out
Angled Wooden Brow Applicators

Angled Wooden Brow Applicators
$5.90
$5.90
Sold Out
Eyebrow Waxing Applicator

Eyebrow Waxing Applicator
$5.90
$5.90
Sold Out

The NovaPRO Soft Wax Difference

Irritation-Free Strip Wax

Our clean, fragrance-free, vegan soft wax is safe for sensitive skin, helping ease irritation-prone clients. Gliding across the skin upon application and efficiently removed with wax strips.

Spreadable Formula

Enhancing the client experience from the moment you turn on your wax warmer.  Melting down quickly and uniformly, for an ideal consistency and even temperature for optimal comfort.

Versatility 

Used on many service areas, from large to small intricate areas like legs to eyebrows. 

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Let customers speak for us

from 466 reviews
YOU WON’T REGRET IT

she snatches hairs & souls in the best way possible ✨ my clients absolutely love this wax!! minimal to no discomfort when it comes to nova!

Ally G
Nova Hard Wax Beads - 30lb Case (Fragrance Free)
Nova Hard Wax Beads - 30lb Case (Fragrance Free)
The Best!!

This wax is the best!! Easy to use and clients love it!! Lauren makes everything so easy too. So happy, have been using about 3 years now and won't use anything else.

Emily S
Nova Hard Wax Microbeads
Nova Hard Wax Microbeads
Superb wax

Good lord there are so many waxes on the market. How to choose? Let me help! I got 2 cans to sample first. The shipping was quick and I'm all the way in WA. I popped this bad boy online my warmer and got to melting. The color is stunning, no sent is perfect for me and my clients. As I went to apply to a upper leg my reaction was..OKAY the glide off the stick to the leg was like butter. No snagging just one ling smooth application. Of course the results were there to show, on the woven strip I mean. Not one hair was left on this leg!! Now what?.... well I jumped on the site and bought a whole case!! Nothing will disappoint with this soft wax.

Kristy Kite
Soft Strip Wax (500ml)
Soft Strip Wax (500ml)

Love this wax!!

Carmen Rayo
Nova Hard Wax Beads - 30lb Case (Fragrance Free)
Nova Hard Wax Beads - 30lb Case (Fragrance Free)
Love!

I absolutely love the soft wax warmer. It's the perfect size, does not take up a lot of space, super easy to use, and it's aesthetically pleasing! Definitely recommend.

Ruby Williams
Professional Soft Wax Warmer (500ml)
Professional Soft Wax Warmer (500ml)

Love it!

Erica Whitford
Digital Mini Facial Hard Wax Warmer
Digital Mini Facial Hard Wax Warmer

My favorite wax

Naihomie Guilloty
Nova Hard Wax Microbeads
Nova Hard Wax Microbeads

Love the wax pot heats up very quickly

Ashley Vasquez
Nova Shipping Protection
Nova Shipping Protection

Amazing love it!!!!

Ashley Vasquez
Professional Large Hard Wax Warmer Kit With Microbeads - 5.5lb
Professional Large Hard Wax Warmer Kit With Microbeads - 5.5lb

Love this hard wax!! Such a great game changer!!

Monique Roth
Nova Hard Wax Microbeads
Nova Hard Wax Microbeads

I love this wax and it dries fast for us speedy waxers ! My clients like the application as well ✨

Carmen Rayo
Nova Hard Wax Microbeads
Nova Hard Wax Microbeads
TIME SAVER!

the roll on carts cut appointment time in half and are easy to switch for each client! absolutely worth it!

Valerie Carroll
Nova Roll-On Wax (Individual Cartridge)
Nova Roll-On Wax (Individual Cartridge)

Love these wax tablets. You can add one or two, and it doesn't freeze up your wax in the pot. Goes on well and really picks up those hairs.

Joy Stiers
Nova Stripless Wax Tablets (1000g/2.2lb Hard Wax)
Nova Stripless Wax Tablets (1000g/2.2lb Hard Wax)
The best roll on Wax!!

Nova’s soft roll on wax has cut my work time in half ! I’m able to finish bi the legs in 30-35 mins, and my customers love their no numb smooth skin. I wouldn’t trade nova wax for any other wax.

Yazmarie Montero Torres
Nova Roll-On Wax (Individual Cartridge)
Nova Roll-On Wax (Individual Cartridge)
Cleaning Gel

Really great cleaning gel! Wax grabs hair even better when I prep with this.

Teresa Carey
Pre-Wax Cleanser
Pre-Wax Cleanser

Premium Soft Wax Designed for Professionals

Nova Soft Wax was designed by an esthetician who had estheticians in mind. Liz Lugo wanted the formula to work on all skin types with ease.

Luxury Waxing Reimagined

We’re all about details at Nova Wax. Our soft wax formula is formulated with moisturizing ingredients like mineral oil to maximize client comfort during and after services. 

Buy Soft Wax Smarter

With NovaPRO you get our lowest possible price per soft wax can. We care about helping your business succeed without compromising on quality. 

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